And if you doubt the efficacy of said approach, just look at Texas renewable numbers. Texas is arguably the capital of the American oil industry and is a solidly red state. And yet it's gone from 6% Wind to 19% Wind in 10 years, with Dallas likely to be 100% renewable by 2030: https://www.greentechmedia.com/articles/read/a-snapshot-of-t... https://www.windpowerengineering.com/business-news-projects/...
It's a concept most environmentalists I encounter look upon as the dark side of the force, like if they used economics and human selfishness towards a positive end it would somehow take away their environmentalist virtue. Guess it's hard to be a martyr when you take away the sacrifice. Doesn't help that they usually look down on the individuals in question, and can't seem to understand why "pay more and do less so you can make a negligible personal impact on the problem, because it's the right thing to do." is a hollow argument for many people. Maybe that person in the concentration camp who gave his last piece of bread died, and maybe you don't want to be that person.