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Looking at their live demo (https://stats.usefathom.com/#!p=1w&g=hour), I can see a lot of traffic is coming from ycombinator. So...

(I mean, I don't have a point here but I find it pretty interesting. xD)

Duck Duck Go traffic is 10% of the Google traffic.

Is that typical for privacy-focused tech sites? I would have expected a lower percentage.

(DDG fan here, but people look at me funny when they see me using it...)

That's exactly what they are selling - the ability to get relevant business metrics while preserving user privacy.