There was a grocery delivery startup called Grocera that operated in Waterloo region for a little while a couple years ago (https://www.crunchbase.com/organization/grocera). It's defunct now, but my wife ordered from them a few times, and was pretty sure it was one of the founders who showed up at the door, pulling the order out of the back of their own hatchback.

So much value in learning first hand about the experience first hand, both for the customer and the staff person.