eg: https://www.youtube.com/watch?v=FmH7JUeVQb8
The appeal that his particular block seems to be entranced by is his unique ability to engage in cheap rhetorical tricks. Those who are skilled in debate can recognize these logical fallacies but a weaker interviewer will fall to pieces. As Jordan seems to be more interested in engaging in interviews with weaker orators these debates usually fail quit spectacularly. Much like watching a train wreck you can not seem to avert your gaze. His acolytes seem to derive a great sense to schadenfreude from this.
When faced with a skilled rhetorician such as Jordan Peterson the more simple solution is to disengage from his oratorical slight of hand and ignore him for the jackass he is. You may consider this punishment, others consider it withdrawing from an uphill battle from a renowned quack that performed philosophical debate in the same manner and school of thought as the Gish Gallop.
Arguing with Jordan Peterson is tantamount to arguing with a flat earther. Rather than give platforms to these charletens it is best to ignore them.