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<codename> is Apple was the worst kept secret at my last company. Even our contractors knew who it was.

When you're ordering in Apple like volumes it has to be very difficult to hide.

Yes. the volume narrowed the potential customer list greatly. I wonder if I would have guessed correctly had I not been on the need to know list.

And also when the things you're building (presumably) have Apple logos on them.

There are tons of components in Apple's devices and only a few Apple logos. If you get an order for 70 million higher end tiny lenses you can narrow down the list of potential customers pretty quickly, no logos needed.

"Fruit themed company" or "Company in Cupertino"

Ah yes, Blackberry.

No wait, Raspberry.

Oh, wait, was it Orange? Or Rock? Or ...?

This is a good occasion to recommend a great British comedy sketch:

My Blackberry Is Not Working!

https://www.youtube.com/watch?v=kAG39jKi0lI

One reference that may not be familiar to all viewers: when the sketch was made in 2010, Orange was a popular UK mobile carrier.

Enjoy!

Tangential to the tangential topic but this is my favorite tech pun comedy bit of all time. https://m.youtube.com/watch?v=67-GeNYShbc

How on earth have I gone nine years without seeing this? That was fantastic!

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