"This fee of $10 will be applied if you return your car to a different location from that which was scheduled, or if you return more than 12 hours after the date and time previously scheduled, and you notify us of an extension of your rental by the return date and time previously scheduled by calling 1-800-654-4174.
If you do not notify us of such a change, the Late Return Fee of $12 per day, (maximum of 5 days) will apply."
Which is what will happen here. They'll charge you this fee, but also adjust the base rental charges to much higher rates that reflect the fleet management burden caused by one-way rentals.
In practice, the cost usually turns into around $0.37/mile, plus the daily rate, unless you have a corporate discount.