It's the abject desperation of a media group in full tail-spin. Not only is their journalism constantly in the mud but their jobs are in constant peril. They're projecting the tanking of their own industry onto the industry they cover.

The Gizmodo media group, including Gizmodo, Jezebel, Deadspin, Lifehacker, Splinter, The Root, Kotaku, Earther, and Jalopnik, were all bought for $135 million in 2016 and were recently purchased again for "much less" [0]. A generous assumption is that Kotaku is worth around $15 million back then and around $8 million now.

[0] https://techcrunch.com/2019/04/08/great-hill-partners-acquir...

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