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I'll have to go digging but there already was a good article that made it to the front page here about how much GDPR has helped google. It had some great numbers and graphs showing a sizable increase to googles marketshare once they were the first ones to be "GDPR compliant".

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Considering how only large tech companies have been fined noticeably so far I doubt that's the case.

Both things can be true: only large companies have been fined, but the cost of compliance means that small companies exit the market or never enter.

Many companies will attempt to follow the rules, even if they think that the probability of getting fined is low.

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