You shouldn't.
Many "rational, profit motivated actor" absolutely promote the use of "family and friends of insiders" all the time. And they are obviously promoting an ideology. Maybe you have an affinity with that particular ideology, and that's fine. Just saying that those motivated by profit or power, are the same as those motivated by ideology and religion.
Any one of them would sell you, or your grandmother out in a nanosecond if they could get what they wanted out of that exchange.
Both Bezos and Stalin had no patience for timewasters, Bezos is known to run tight meetings.
Central planning works on the level of the Firm.
That's just true on your single characterization, which is not relevant to making a equivalency. The ultimate outcomes of those resources are irrelevant and it's a disingenuous comment to re-frame a situation and claim someone is wrong within your frame of reference.
*did not mod your comment either way
There are good alternatives, but they aren’t based on relationships either.