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"Buy a software" is vastly different from "Buy a software license"

Problem being, <shovel> makers are now prohibiting you from owning your <shovel>. From fixing your <shovel>. From changing your <shovel> so you don't need to buy <super shovel>. Now with forced updates, you're now literally prohibited from keeping the shovel you have and like!

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You are using <brackets> as though you haven't noticed the physical product companies are all racing to lock up their products in rent-seeking license agreements.

I think he's using it to show the ludicrousness of the system software has become. I haven't heard of any subscription shovels, have you?

Perhaps not shovels, rental cars/excavators and such aren't too different from a subscription model

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