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The problem is the web was designed for documents not apps. And JS wasn’t designed for what it does now. The closest thing we had to a sane development toolkit was Adobe Flex. Someone came up with that and it was ok. But other more powerful forces particularly Apple made it disappear. Google is in charge now maybe it’s up to them.

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But a lot of the web is in fact serving documents, and using complicated apps to do it.

It's not surprising, as the two categories do really merge into one another. A web store is certainly an app -- but it's also the modern equivalent of an store catalogue, which is a document.

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