- Great tech scene.
- Great VCs (Brad, Ryan, and the rest of the Foundry Group are a great bunch of guys).
- Great weather (unbelievable amounts of sun every year).
- Amazing hiking just 10 minutes outside the city. Go a little farther out (30-45 minutes) and you can follow some trails that will take your breath away (figuratively and literally :-).
- Great skiing close by if that's your thing.
- Great food -- not a ton of choices, but some good choices.
- Very quick and easy access to a major airport with cheap daily parking (about 45 minute drive and if you take the tollway, you'll never -- and I mean never -- have any issues with traffic).
- Easy access to both the east and west coast.
The downside is that Boulder is a bit homogenous. There isn't a lot of racial/ethnic diversity in my humble opinion.