15 million? How can local ads for a fiber network be so expensive? Just pay a bunch of kids to hand out flyers. Fiber is usually something people want.
If your numbers are correct it sounds like some kickback scam.
If your numbers are correct it sounds like some kickback scam.
How are normal people supposed to know fiber to the home is actually fiber?
According to this survey[0], only 25% of people even know what "fiber-to-the-home" means. Not a perfect proxy for "fiber" itself, but I imagine most non-technical people are not aware of it.
[0]: http://www.bbpmag.com/Features/0714feature-ConsumerSurvey.ph...
Gotta pay all those salaries somehow.