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I think this is utter BS. the reason Lyft and Uber are not profitable is that they keep fighting a war for customers with each other! The last time I compared a taxi to a Lyft it was $17 versus $34. Lyft could easily charge 50% more except Uber is trying to kill them by wasting investor money!

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I think it's completely right.

I virtually completely stopped using Lyft//Uber since they increased prices in SF. I know a lot of other people that stop using them also. Most rides are above 15$ which is above what I'm ready to pay to get somewhere in the city. I walk, use my bike or drive whenever possible. The new price point simply doesn't make sense anymore.

And in most places, customers are way more price sensitive than I am.

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