Mindgeek runs all of the biggest porn sites, and also runs its own ad network. Since the biggest of those sites are their "tube" sites, they run into the same issues as youtube when it comes to tracking individual tastes. Since the product is porn, which is very easily classifiable with a list of the physical features of actors (with maybe a few behavioral distinctions), the actors in the video, how they are matched ("how" doing a lot of heavy lifting here) and possibly director, producer, and age of content, it would be easy for them to have a very specific dossier on all users. Moreover, it would be financially beneficial, because it'd be easy to maximize engagement with that stuff and a past record of engagement time, and that information would also aid conversions to their other paysite products (of which there are many.) The fact that they run so many paysites probably means they can associate specific sexual tastes (and schedules) with
a credit card number.Mindgeek have also shown themselves to be extremely savvy technologists, so this stuff is probably already being done. If it's your own ad network, is it really a third party, though? The plethora of domains does give the user the impression that they're leaving one business and moving to another, when it's really more akin to switching rooms.
example of unexpected situation: I used a credit card to join vanillanormalromance.com, but I watch weird stuff on redtube.
-----
edit: for some reason it didn't occur to me, but there would clearly be an interest to sell these categories to other porn sites, facebook-style, generating even more info from people not on Mindgeek sites.
I feel like I remember a few Mindgeek/Manwin devs being good HN posters.