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The parent comment said that externalities should be priced in, I am saying it's not an externality and is already "priced in" if it hurts only the drinker. That's orthogonal to Coke being good or bad.

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The externalites aren't priced in though. Heavy consumers of soft drinks require more health care on average which affects insurance prices of non-drinkers. To be truly "fair" this should be factored into the price of such products so that buying a coke includes an x dollar tax for your estimated increase in medical needs. This is however only doable with a socialized medical system.

The other option is to let insurance companies monitor your diet, but that sounds quite a bit more dystopic...

This view is too myopic. In India, for example, Coke sucks millions of litres of fresh water when surrounding areas are suffering from drought or mostly barren. There has been cases where Coke was forced to move out of a location due to outrage from people ... Personally, I'm of the view that individuals should be responsible in their decisions and how banning advertising of toxic products or the product itself will lead to a better society ...

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