But from what I have read, they just hacked together off-the-shelves technologies. Making new technology in the semi-conductor industry is often very expensive. Besides the skill set required to hack-together off the shelve technology is not nearly as specialized and difficult as making new circuits/chips.

I just meant more that if someone was starting a streaming live video on the go startup. The technology I would be interested in seeing, is if they had developed a easily portable camera with persistant wireless connection.

I personally do not consider most software to be new technology, unless it has some especially innovative algorithm or something. But calling all software technology is just a matter of personal taste.