> My coworkers and I joke from time to time about running an ethical advertising network with reasonable software. Well, they're joking. I don't think they know I'm not entirely.

How would that work? And more importantly, how would it stay ethical? I imagine the very basic idea would be to not need to track users, which removes the need for the huge swaths of Javascript that pollute the internet. But would that be profitable?

I'm curious to know what thought you put into this so far.