This article is my introduction to this author. After reading it, and being incensed at how thoroughly bad it was, I researched the author's previous work, his background, and the list of accolades he has received. It's distressing to see someone who clearly doesn't know what he's talking about being rewarded as a serious expert. The things he says are either false or nonsensical. He generates controversy. He knows how to sell books. That's about it. Whatever scientific reputation he has is based on tricking people who don't know how to dissect an argument.