Without that title/page, this feels like a regular local-business web dev shop. Is this just a marketing tactic aimed at non-technical people?
but alas, this is not a marketing tactic for the agency business. Think about it - people coming in through here are literally coming because they do not have the funds to make their idea a reality.
This is him wanting to create a resource that he wished he had back when he was starting out.
He just wants to work with excellent doers / founders. who have an idea, know their market, while we can build the product. They own it and scale it, run it the way they want to run it.