Also a boring headline: "US oil use peaked fourteen years ago, in 2005." And yet, it's also true.
https://ycharts.com/indicators/us_oil_consumption
So is, "US per capita energy use has been falling since 2007."
https://www.bloomberg.com/opinion/articles/2018-03-01/americ...
In order to get clicks, you have to frame everything in alarmist terms.
If you're going to write something, it's nice to have it read by an audience. In the grand scheme of anything alarmist (especially these days), this headline is fairly benign. Still, I'm sure the author likes to have their contributed content read, paid attention to, like any normal person would. So you come up with a headline that differentiates, stands out in some manner, even if it's reaching a bit.
Also, you are the oldest you have ever been.
You better do something, you're not getting any younger.
You may be. Firstly the interval size. Highest year since two years ago is unimpressive, highest day since two years ago is more (still not very) impressive.
Secondly this is coming from "Today in Energy" which appears to be a journal of the minutiae of energy production and consumption. I don't think the target audience is meant to be alarmed, just mildly interested.
Which is pretty lame. I'm with alexilliamson. So it's the highest in the last two years? Color me unimpressed. I guess it's just the consequences of recency bias running amuck. "2017? That was so five-minutes-ago."