Exactly. Or to put a finer point on it: there becomes a much greater pressure to insert ads as content.
Why pay for an ad sense spot if you can just insert your own ad into the relevant wiki article?
Why pay for an ad sense spot if you can just insert your own ad into the relevant wiki article?
If Wikipedia sold ads, they would have the alternative to buy an ad instead; I don't see how the problem of advertisement-as-content would be worsened when given a choice to buy an ad. If anything, I think it's the other way around.