The other stuff feels like a gimmick to me or more like stuff that some middle-level manager spawned to get a nice bonus.
Using a voice assistant "AI" usually feels like trying to make a really stupid person do something for you. It will accomplish 90% of the thing that I am trying to do for %75 of the times and then it will completely miss the point. Okay, maybe with Google it is like %85 of the time but when it misses the point still misses the point completely.