Sample of one, agreeing with your comment:
I'm female. I learned a little (x)html and css exactly for this reason. A friend liked something I had written and posted to an email list. She asked if she could publish it on her website. I said "sure". She later let me post more stuff there. Then she couldn't keep up and gifted me all the code. I knew absolutely nothing about code or running a website. I didn't even know what FTP meant. I started playing with the code by copying and pasting new background colors into the code. As my site grew, I had to figure out better navigation techniques...etc.
My sons are dragging me slowly into playing a wider variety of games by de-emphasizing all the "macho" stuff I hate (like the fighting) and emphasizing how much each game is "like" something I do like: Simcity. They didn't get me into playing stereotypical guy games by telling me it was wrong to be so girly or to have the objections I had. They sold me on it by showing me what was in it for me that fit with my "girly" interests.