You can find some more details in their validation study: http://multimedia.3m.com/mws/media/1006827O/3msm-visual-atte...
Meaningless.
Still the hypothesis is interesting and plausible. Maybe there is a way to test it more rigorously, this time based on actual eye tracking.
Where is your evidence that it was all completely faked?
[1] http://multimedia.3m.com/mws/media/1006827O/3msm-visual-atte...
Looking at the quality of image recognition AI, for example the famous guacamole/cat or panda/gun mis-predictions, that's a very far stretch.
https://www.labsix.org/physical-objects-that-fool-neural-net...
I used to work on training a saliency-predicting NN and apart from "color and texture are great" it didn't learn much. So I would bet that taking a picture of the same building with a colorful sunset in your back, so that the sun's colors are reflected on the building but not visible in the sky, would generate a hugely different result.
https://web.archive.org/web/20180604223618/http://solutions....
Validation data is eye tracking
http://multimedia.3m.com/mws/media/1006827O/3msm-visual-atte...