The point is not to make people for eating meat, just like it's not to make people guilty for lighting and heating their homes with coal-powered electricity. It's just to live sustainably. Let's not deny the facts because we don't like to hear them.
Is eating less beef a decrease in life comfort? Yes, it certainly is. It's still much, much better than living in a +2°C hotter world, in which getting any food at all will become challenging.