It went from 6 RMB/dollar to just less than 9 overnight. It was basically a crazy rate (no one would use that rate unless forced) before the reform.
Before that there was even a dual system of foreigner money and local money, only foreigner yuan could be used at the friendship department store...it would have been cool to visit China before 1994.
I'd like to hear from Chinese HN readers who grew up remembering Pizza Hut arriving in their locale, and how it was viewed then versus now with the greater competition. With innovations like Haidilao's highly-automated (not fully-automated) robotic restaurant [3] for locals, and even Tier 2 cities with business class Western hotel chains like Sheraton boasting every day dinner buffets that put US Sunday brunch at Four Seasons to shame, I think Chinese citizens in most metro areas have an embarrassment of culinary riches in options now. The local hole in the wall restaurants in the more rural areas that I tried were also a delight. To stay at the top of the game, Western restaurant chains have a high bar to clear, especially as many home-grown Chinese restauranteurs have cottoned onto how dining out is not about food, it is about entertainment.
[1] https://www.reuters.com/article/us-yum-china-hldg-pizzahut-f...
[2] https://www.quora.com/Why-is-Pizza-Hut-so-much-better-in-Chi...
You have not been to their "reserve" stores where they sell noname American whiskey for $20 a cup
This is a funny things that happened with many American brands in China.
McDonalds has desk service, and actually quite satiating meals
Wallmart turned into a somewhat upscale store
KFC - Same story as Mac
Pizza hut... Ever seen a $50 pizza hut pizza meal?
Wendy's? Probably along same lines
Buick!!!!!! Pffffffff!!!!! - China is the one of a kind country where people will buys a car falling apart as you drive just because it is American.
Other GM brands, Ford, Lincoln - more or less the same on a lesser scale. Ford was a latecomer to selling "Americanness," but I think they just got it right now. https://www.reuters.com/article/us-ford-motor-china-lincoln/...
GE appliances (actually Haier now) - same story
I even recall stories of some "made in USA" clothing and apparel going big
I personally saw a very plain looking black plastic sunglasses going for $100+ with "Made in USA" and your flag boldly silkscreened on it.