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Comment by RcouF1uZ4gsC | Hacker News Reader

In streaming services, content is king. If you look at the box office, Disney is killing it, and it's not even close.

According to https://www.boxofficemojo.com/studio/?debug=0&view=parent&p=... Disney was responsible for 38% of all movie gross revenue so far this year!

The other thing is that anecdotally, the biggest viewers of streaming video services are children. Disney is especially strong in content aimed at children.

Disney is going to be very hard to compete against.

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My kids don't have the attention span for Disney movies. They want to watch Blippi, and toy unboxing videos. Content for children is pretty simple.

Baby shark. Doo do do do dooo

I don’t have kids, but I do have a lot of nephews. Every time I visit, I’m always amazed at how catchy the content is.

Yeah...I've been introduced to that song with my niece. It is the most played youtube video by far in my house. The original has 3 billion views.....If I was to go postal that song would probably be the one humming in my head.

YouTube content has to be monitored I don't have kids myself but my sisters 4 year old watches a lot of of YouTube video she has gotten him interested in insect science etc so most of his recommended videos are science for babies and kids etc

Try an external monitor. Kids on tablets and phones are captured by the algorithm. Place them in front a screen they can't control and they'll watch a full movie. I also bet they enjoy it much more. They even move and talk while watching! No more ipad for my daughter.

Another way to think about this: huge potential for a competitor. It's not like Disney has a moat for creativity. Blair Witch project cost something like $100K

Compare the number of times you or your kids have sat down in front of your TV and wanted to watch Blair Witch, vs the number of times you or your kids have wanted to watch Beauty and the Beast, Alladin, Frozen, Lion King, Star Wars, or Avengers.

For me it is not even close.

If I count the number of times my kids have watched other people unwrapping toys/playing Minecraft on YouTube, it's a tough call.

Like the other poster said, random weird shit on YouTube is more common than Disney in my house

Eh? The moat is their massive back-catalogue. One hit movie will get you precisely nowhere as a competitor.

Blair Witch cost closer to $30k to film (and could be done for a fraction of that today) but the real costs were in the marketing/advertising blitz that made it a phenomenon.

https://www.newsweek.com/blair-witch-cult-165634

I thought creativity doesn't matter that much for making money in media business, distribution monopoly is where money is made?

Sure, which is why Disney is aiming for a distribution monopoly on its own content.

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