In some ways, MoviePass always felt really scammy so never went in with it: a too good to be true proposition (also, it isn't a gym membership: they can't guilt you into signing up for a year right at New Years. So buoying the users who didn't leverage the pass yet paid for it vs those who really leveraged it seemed to be an unattainable dream).

But that being said, when AMC came out with their own version? I went for it and I'm very pleased. I can take my daughter to see a movie pretty much whenever (2-3 a month, really. Have to buy her ticket because it is only for 18 and up though. A single movie essentially pays for that month though). Plus, I seem to get some kind of money voucher thing as this most recent time I had $60 available somehow and the drinks and popcorn were billed to that.

So maybe MoviePass was trying to play the middleman in a way they couldn't as they couldn't control the theaters as much as they hoped for their own survival, but the existence of it maybe clued theaters into a different revenue stream that could work for them (and customers). So thanks MoviePass.