That's Interesting (1971) [pdf]
info.marshall.usc.edu
info.marshall.usc.edu
> QUESTION: How do theories which are generally considered interesting differ from theories which are generally considered non-interesting ? ANSWER: Interesting theories are those which deny certain assumptions of their audience, while non-interesting theories are those which affirm certain assumptions of their audience.
I like how this paper can be applied to itself in a self-referential manner to explain how interesting this paper is to a reader! :-)