It's the latest name. Don Lancaster's been calling them Santa Claus machines for about 15 years now...
...And Don was already Old School then...
Seriously, it is amazing how way ahead of the curve he was. ISMM was originally published when Tim Ferriss was only 1 year old, but the only real difference between it and 4 Hour Work Week is the scale that the Internet makes available. Every time some hungry hacker blogs about supplementing his income by selling photos on some stock photography site--man, it's deja vu all over again.