Did your friend have special domain knowledge like machine learning?
My gut feeling here is that the 'I don't do what they're testing for in interviews' feeling pervades FAANG management as well as engineers. They probably don't actually see much value in programmer intelligence above a certain bar.
On the fintech side, they are approaching recruiting as they always have and probably won't even schedule an interview if you don't have a recommendation and a top 5 university on your resume.