Great question! Generally, this is a new category of software, and there are really few companies and approaches are different. Some that I could call out: - what workflow integrations are done (we try to be as professional-employee-friendly as possible with Outlook/GSuite integrations) - pricing models - UX design

Maybe a bit more color on the last one - there are tons of things you need to consider when dealing with relationships between professionals. How do you communicate unpairing people carefully? - just one example.

We strive every day to excel at this, and while I can't speak to exactly how other products work, that's what we differentiate on