IMO the end state is way worse.
Imagine campaigns that:
Have a general idea of your life stage, interests, career, personality etc, based on advertising profile and commercial surveillance.
Can tailor each message to the recipient.
Can a/b test the crap out of every message for target groups, optimising for best response.
Can deliver fully customised messages in a natural voice (aka google duplex). Conversational ai not required, but can understand some stock phrases and responses.
The future is robots calling you, messaging you, infiltrating social media groups, probing your personality and beliefs, finding YOUR buttons and pushing them, repeatedly.