From 90% to 92%
As a layman, how it sounds to me is that your 90–95% figure is the optimal efficiency, but electric cars don’t spend most of their time driving their motors at the speeds that yield this optimal efficiency; this motor, then, has a wider range of speeds at which it can be optimal. They’re also taking reduced weight into account. Hence talking about all this in terms of range rather than electrical efficiency.
If efficiency is 90%, then 10% is waste; cut that by 20%, and your motor efficiency is now 92%. Something like that. There's a lot of ways they can arrange the math, not to mention it's not clear which motor they're comparing to, which makes this kind of claim very vague. They should just state the efficiency they get.
Having an outrunner configuration for this motor makes very little sense. It's hard to cool and power, and magnets are generally powerful enough to produce excess flux in the iron. Their field weakening would also work better with an inrunner since you could do it entirely electronically, and it would be easier to manufacture.
I imagined that cooling wasn't that much of an issue since they don't seem to prioritize it a lot.
(I get that there are other factors, but regardless they feel they have the luxury to do without it)
Here's a great video showing the Chevy Bolt's cooling and heating systems:
https://m.youtube.com/watch?v=_ILkLUE3Zxc
This channel has some awesome, in-depth videos. There is a whole series going over the Bolt's components, including the drive unit and battery.