I also own tiwyr.com might be re-branding it as such (for viral purposes...easy to pass along to friends than the insanely long url) not sure.
true... but what about yourock.gd (or other short URL). Rebranding as TIWYR could work, but people searching that: http://www.google.co.uk/search?hl=en&q=tiwyr&meta= will be told: Showing results for twitter. Search instead for tiwyr
Sure you would be able to gain traction with the name over time.
Alt ThisIsY.co/yourock - also gives you a miriad of spin-offs: ThisIsY.co/YouSuck /AreFired /etc.
Simply brilliant! Thanks for the insight didn't think of this going back to the drawing board this week.