TLDR; people who use more data have to pay for more data
[0] https://www.virginmedia.com/help/virgin-media-broadband-traf...
I had a complaint from plusnet that I was in the top 1% of downloaders. I complained back that there will always be a top 1% of downloaders even when you get rid of them as that's how percentages work.
Maybe it's in populated areas where the infrastructure is not that great. It's hard to really grasp the logic since they claim that 98% of their customers never hit the cap. So what's the point?