> [Cold outreach] Rating: Not successful. Kapwing’s most senior engineer said that he gets multiple cold emails from recruiters daily, so it seems impossible to cut through the noise.
You are the noise.
You are the noise.
But a good engineer already has a job. What makes your job's value proposition attractive enough that this gainfully employed engineer should engage with you?
One easy way to set yourself apart is to tell people what salary range you're working with up front. A good senior engineer is probably already getting paid well, so if your salary range is attractive, they're much more likely to respond. If they're not getting paid what they're worth, you may get their attention immediately. If your salary range is too low, your response rates will reflect that.
Beyond salary, find a way to communicate the most attractive and unique features of the job up front. Don't start with, "we have PTO, health insurance, 401k, etc." because almost everyone offers that. What sets your company apart? What about the work is compelling and interesting?