And if every website becomes an app because that's the only way to make money, the distributed, decentralize web dies in favor of one giant app store.

Is that what you want? Most of human culture behind app based paywalls? No more archive.org content to preserve. Micropayments everywhere?

Can you imagine the cognitive burden of continuously, always, purchasing stuff? Of the effect on the have-nots for whom deciding to pay money for commodity content vs immediate needs is a much more important decision?

I didn't say they did. I was talking about users making in-app purchases vs no user purchase and Google/FB relying on advertising.