what context does 'bears.agitated.trampolines' mean? It has exactly the same amount of information as 53.958332, -1.080278, not only that but if you've _ever_ tried to say words over the telephone on a bad line, you end up having to do the NATO alphabet (did you say bears or chairs?), so you're reading out letters anyway. Not only _that_ but _everyone_ can plug long/lat co-ordinates into something and get an answer, they don't need a proprietary piece of software to achieve the same goal.