First you said that Google just continued with free services. This is incorrect: Navigation was not free and they severely crippled the paid navigation market.
Quality e-mail was not free. A quality office suite was not free. And it still isn't, because Google has failed so far to provide an alternative to MS Office, but they're trying alright!
I do applaud initiatives of transparency such as publishing takedown requests, but income sources are a very powerful influence in a company. Decisions that benefit ads income surely get a priority boost or better funding. I'm not saying that Google is evil or good - this is simplistic and stupid - but a corporation is a corporation.
I don't use Apple products, and I don't care much what Apple does, but at least they're not hypocrites and admit that they want your money. On the other hand Google is all "free" and "open" according to their corporate talk. Speaking of Apple, they ARE a premium brand. You're probably wealthy enough not to care that you pay 2000EUR on a laptop, but most people can't afford to do that.
Finally, Android is a story about the Linux kernel with a Java user space on top. Lots of products have Linux kernels, I don't see why it's such a big deal.