Cloudflare making the decision not to serve specific customers in a legal fashion that does not discriminate against any protected groups is a non-story as well.
You don't often see private businesses making decisions like this on the front page of the new york times, but this one is a hot topic. They have no social, moral, or ethical obligation to serve these customers, and one's disagreement with that does not mean we should be forcing individuals to cater to everyone.