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Also - the results were atleast an order of magnitude more relevant.

> had no advertising.

That means they needed a lot of startup capital to get started. No adds no income. Give the heroin out for free until people get addicted.

At that time, we were getting new search engines that were fast and relevant often --- Google was the only one that didn't seem to get crushed with spam after 6 months. (After 10-20 years, maybe we could use another new one)