They put it out as a marketing thing. It had a bunch of impractical caveats.
They haven't announced they solved any of the problems with it in the year since they put it out.
The friction thing & drivetrain is mostly a non-issue. If you're riding fast enough to care the % drag from the chain/drivetrain gets smaller and smaller the faster you go. It's pretty much a non-factor compared to air resistance.
You get way more benefit from doing some extra stretching and yoga so you can lower your handlebars and still ride hard than you do changing to ceramic bearings or fiddling with expensive lubricants or chains/belts/shaft drives.