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Comment by xwdv | Hacker News Reader

I take offense to the high fat saag being portrayed by some fat bastard playing at an arcade machine while the other two images are of fit people doing healthy exercises. A high fat meal is key to getting energy for grueling tasks. This should be changed.

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This was intended to represent a 'Classic' arcade game (Saag Paneer is the traditional preparation), not as a comment on physical activity. My apologies for any offense caused, and I'm happy to take suggestions for a new illustration. Email me at soham@pashi.com if you'd like to talk further.

The other images are comments on physical activity though, so it’s not hard to see how an image of a video gamer is also a comment on the physical activity of those who eat Saag Paneer.

If you are going for a classic vibe, then just have an Indian man in classic Indian clothing doing something classically Indian, or just stirring a pot or something. An arcade machine is not an association readily made with food.

In fairness to you, I wouldn't really call this "offensive". It does possibly play into the "fat, game-addicted neckbeard" stereotype, but this is more likely a case of a startup not having the resources to do extensive testing on different imagery. You could try running some a/b tests with different logos, though, and measure your conversion.

I like the current image I'm seeing, with a thinner person playing the arcade game.

I don't think the guy looks fat. I had to recheck for other images because I couldn't believe you mean that one.

That person doesn't look fat at all to me.

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