Interesting read, but I still think the sentence in the article which most resonates with me is:

> Buying without plastic is a privilege. It’s the pricier goods that are plastic free.

Perhaps people still need to lead the way by first buying the more expensive, plastic free alternatives, before we see a real change, but to me this is still the biggest kicker. The article also says, "frozen food doesn’t depend on plastic to keep it fresh or to protect it from spoils". Is that true? What about vegetables (peas, sweetcorn etc.) I'm probably being thick, but what else do they come bagged in?