I've seen plenty of poor decisions that cause 10x the work, and end up with something 10x less maintainable.
You should seek to demonstrate instead that you're making software that is more malleable, has less bugs, is easier for new hires to understand, is easy to add new features, etc.
/sarcasm
Edit: fwiw id work with ya though. Caring enough to try is half the battle.
You have entire blog posts by Steve McConnell of Code Complete fame devoted to defending the 10x claim by citing 20 to 50 year old research that shows 5x to 20x differences across certain dimensions and then him falling back to the 10x thing. Not one single sentence where he is being self aware enough to spell out the most likely reason for "10x" being so prominent: 10 is the base of the decimal system and as such psychologically attractive to use.
> Both Steve Jobs and Mark Zuckerberg have said that the best engineers are at least 10 times more productive than an average engineer.
I know I'm venturing into ad hominem territory with this, but first of all: Steve Jobs wasn't a programmer. Mark Zuckerberg, well does he even qualify as a programmer nowadays? How well can he quantify programmer productivity? His decision to use PHP led Facebook to create HHVM and Hack. Is this the 10x developer way?
Anyways, the question to me is: Is it possible for average software engineers to write good software?
If someone suggests you focus on the 20% of customers who make 80% of your revenue, and you run the numbers and find a 75-25 distribution, should you call the person making the suggestion an idiot?