In the end, when it comes time to vote on which theories are beautiful, the theorists who thought that the best theories were beautiful will say "I always thought it was beautiful," and everyone will listen to them because their randomly assigned bias towards the good theories would have led them to respected positions. The ones who always disliked the good theories will not be around, or will have a less respected voice.
That's my theory for how the word "beauty" gets preferentially assigned to good (as in true) theories. One implication of this theory would be that even though claims of beauty tend to align with known-true theories, they aren't useful for telling in advance which theories are going to be true: the people whose preferences have randomly attached them to the bad theories today won't be silenced until the experiments come out.