The main point seems to be that the tobacco companies fraudulently covered up what they knew about the dangers of smoking (don't know all the details but assuming this fraudulent activity falls under one of the specific "racketeering activity" crimes).
I'm definitely not a lawyer, but for Juul, would seem to me that it's not enough just to call some of their products "Cool Cucumber" or whatever else can appeal to children, but would need to point to some specific fraudulent activity that Juul engaged in.
"The FTC charged that R.J. Reynolds Tobacco Company, the seller of Camel cigarettes, promoted an addictive and dangerous product through a campaign that was attractive to those too young to purchase cigarettes legally."
https://www.ftc.gov/news-events/press-releases/1997/05/joe-c...
Second, the State of California's Department of Public Health is currently running both an anti-vaping campaign, and a smoking cessation campaign, without linking vaping to a reduction in tobacco smoking. In short, they have transformed from anti-tobacco to anti-nicotine.
1. https://en.wikipedia.org/wiki/Mothers_Against_Drunk_Driving#...
2. https://www.flavorshookkids.org/, https://stillblowingsmoke.org/, https://www.cdph.ca.gov/Programs/CCDPHP/DCDIC/CTCB/Pages/Cal...
Just to get it in line with the treatment of other War On Drugs substances.
I mean, why should tobacco get special treatment when the other ones don't? ;)
They had horror story after horror story. The one that sticks with me is them building a campaign to target developmentally disabled adults, because they were especially loyal addicts once hooked.
> To win, a plaintiff would have to prove (1) conduct, (2) of an enterprise, (3) through a pattern, (4) of racketeering activity called "predicate acts," (5) causing injury to the plaintiff’s "business or property."
I think the fact that the tobacco industry has already been sued under this law makes it more likely that it also applies to this case
I would even through in the subsequent PR for free