Lately I've been thinking that the phrase "your data" is a deceptive use of language. It encourages the fantasy that you have some kind of ownership over the data that your actions produce. And that you have some natural right to control how it is used.

The reality is that once data leaves your device, it's not yours anymore. It will almost certainly be used to track and manipulate you. If someone is talking about giving you control over "your data", it should be a signal that they intend to do the opposite. (like the OP).

Maybe we need to give up this fantasy of "your data" before we can embrace technologies such as ad-blocking, encryption, and frankly abstaining from using abusive software.